Campaign Tech Awards 2026 - Win for Etihad Beyond Borders Campaign

City Studios won Gold for Best Use of AR/VR at the Campaign Tech Awards for Beyond Borders: Augmented Highlights, an innovative project that enhanced the way fans experience match highlights through augmented reality.

The campaign, produced by City Studios in partnership with Etihad, has made Manchester City the first Premier League club to use official skeletal player-tracking data to recreate iconic goals within immersive 3D versions of Etihad Airways’ destinations, including Hanoi, Krabi, Sumatra and Hong Kong.

The groundbreaking AR-powered series delivered 81 million impressions, 75 million views and over 2.1 million engagements, demonstrating how innovative storytelling can seamlessly combine football, technology and partnership value.

Head to Etihad's Instagram page to watch the videos in full.