New Work - Midea x Erling Haaland 'Built to Perform'

Our latest ad campaign for Midea sees Manchester City's Erling Haaland pushing himself to the limit in ways you'd least expect.

Challenged to find a creative way to link one of the world’s most high-performing footballers with Midea's high-performance appliances, the concept we came up with was ‘Built to Perform’ - showing how their product range is so good that Erling puts appliances to good use in his own personal training regime.

Working alongside our production partner Studio B and director Kristian Young, we leant into VFX to bring the appliances to life in the gym session.

https://video.wixstatic.com/video/f1a717_99d2d16c72c7499c9c504d0627677a1e/1080p/mp4/file.mp4