We created a hero film for Xylem to launch the 24-25 ‘Play your Part, Play Smart’ campaign.

The video draws parallels between smart behaviors on the pitch and off it in the way we use water responsibly.

We follow Jason Manford through a variety of scenarios showcasing the ways in which Mancunians are ‘smart’ in every sense of the word, all laddering back to the overarching brand message of being smart with water.