How do you generate hundreds of millions of views about a footballer going… nowhere?

That was our challenge as we announced that Erling Haaland had signed an historic new 10-year deal with Manchester City.

We saw an opportunity to create a powerful, multi-faceted campaign that would resonate with fans all over the world and drive conversation. Our approach included a launch film, storytelling video content, design assets, art-direction, creator collaborations and a diverse range of club content announcing and sustaining the news.